But one complex lesson easily forgotten by many in too much of a hurry to make progress is choosing the right social media network as your main platform on which to conduct business proactively and with success. For a majority of small business developers, using the Instagram option remains popular and, as it turns out, is sound. And while working up a media frenzy with the creative but relevant creation of regular posts, you can even purchase real Instagram followers to give your platform that much more beef.
Particularly if the use of your tools is still new to you, like playing with a new toy that you spent many nights dreaming of having, you can easily get carried away. All good and well to run amok utilizing your creative license. That, fortunately, is still your right. But the rights of practice where business is concerned is to always endeavour to keep your Instagram content relevant. It runs concurrently with the theme you are branding and promoting.
The real Instagram followers mentioned earlier will inevitably be your target market, the very men and women who will eventually be buying into your products and services. Just remember, though, that you are one small fish in a very big pond. You’ve seen the size of the malls these days. Every major mall in cities has their leading retail contenders. And making up the numbers are dozens of smaller stores.
Notice, mind you, how many of them remain largely empty. It’s difficult to survive in this kind of competitive environment, learning to swim with the big fish, and the sharks too. The same kind of environment prevails in the social media world which, as it turns out, is so much bigger. The big players managed to stay ahead of the game by studying their audience rather intensely. The task may be a bit heavier for you.
After all, you are just one small business operator and you only have one pair of hands. But you also have a brilliant and determined mind. With patience, you will invest time in learning about your newly acquired followers and what interests them the most. Down the line, you may be able to tailor your product and/or service offerings to their liking. The convention remains; give the customers what they want.
While reciprocating to their needs and interests, you need to learn how to retain their attention. Unfortunately, that is not something that is going to go away in a heartbeat. Human nature ensures all aspirant entrepreneurs that their potential customers have short attention spans. And, of course, they are all being bombarded with volumes of information, not easy to retain. Learn to engage with them.
If needs be, buy your first followers. But always practice creating great content that keeps them hooked.