Instagram is about the word. It is both word and picture. A picture is still worth a thousand words. The mission here is to learn how to get a lot of followers on Instagram. It is a labor of love. Overcome your modesty and graciousness. Because in this real world of sales instant gratification, served by the tub, works. Everyone is used to it. But because of its over-use, the danger is always there that people will become bored or irritated with your smooching.
The skill is to convince others out there that you really care. In my own naivety this is what worked for me in the beginning. I had no idea that I was going to cut it in the business world. But I did have a hatful of ideas on how I’d like to save the world. So, the trick worked. It wasn’t intentional but quite a lot of folks bought into the I really care approach. And I did. Really. So, it was a strategy tool that was easy to grow on me.
My opening would sometimes begin with a question. I would not jump into the barbecue fat by telling people what I think and what I believe and what needs to be done and so forth. That had become too tedious, and believe me, it can chase a lot of would-be followers away. No, what I’ve discovered about social media communications and Instagram in particular is that more folks out there want to tell the rest of the world just how they’re feeling. But, photos or no photos, they often do not know what line to take.
It’s like having writer’s block. But the Q and A sales pitch can work. Like the good doctor in the house, I ask the inevitable question; how are you feeling. Let’s talk. And when all is said and done, the by the way sales line is given. Folks out there are just glad you spent time with them so they don’t mind lending you their support.
It’s like endorsing something for nothing without ever having used the product or service. I wonder how many professionals and famous faces have done that. By endorsing products and services online, simply by ticking off the like box, you end up building a following. They call it the herd mentality. I’d like to call it the sheep mentality. People can be so meek and mild in their most vulnerable moments. You never really know how they’re feeling.
Hence the question. And just remember that in order to make a direct and immediate impact many of these famous followers have bought their own followers too. A movie turns out to be a dud. Support wanes. You need to prop up the numbers so as to not risk losing out on your next campaign. And because you’re down and out, the only way to get back in the saddle is to buy those numbers.